Vette
Vette Herbal Spirits Packaging
Vette is a family of herbal spirits built around place and mood. Each expression has its own character, but the lineup needed to feel instantly connected. Same backbone. Different atmosphere.
The main challenge was building five distinct variants without losing cohesion. The range needed to be easy to shop at a glance, with clear separation between expressions. At the same time, it had to feel premium and controlled, not crafty or busy. And the system had to be flexible enough to grow.
I built a locked label architecture and kept the hierarchy consistent across every bottle. Variant differentiation comes from tone and color, supported by a unified illustration language that carries the botanical story without taking over the label. Typography stays calm and confident so the range feels designed for the shelf, not just the screen.
A lineup that reads as one brand from across the room, with clear variant separation up close. Strong shelf presence. Collectable energy. And a scalable system that can expand into new expressions without changing the rules
